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Social Listening

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 1. I selected Shein, a fast-fashion e-commerce retailer that has gained a lot of popularity with consumers over the last three years. Although they are one of the most successful companies in the fast fashion realm, people on social media aren't speaking too positively on the company due to their controversies in the media for promoting overconsumption, stealing designs from small brands and designers, and their mistreatment of their factory employees and poor working conditions. I am interested to see how they are addressing the controversies they have faced over these last years, and if they have actually made an effort to correct these issues.  2. Their value proposition can be summarized into these key points: affordable fashion, trendy and fast fashion, wide product range, global reach, user-friendly website and app, promotions/discounts, real customer reviews/ photos and size inclusivity.  3.  Although the influencers reportedly claimed they were not paid to attend the trip
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Marketing in the News

 The article that I chose for this assignment is “The Top 5 Marketing Challenges Expected Globally in 2024, and How To Overcome Them” and “How TikTok Changed PR” because I wanted to learn more about what current challenges the marketing industry faces. Over the past year, there has been enormous growth with AI that resulted in massive shifts across the marketing industry. Along with this, there has been a large shift in how content ranks on search engines due to Google’s new EEAT search ranking factors. Consumer buying behavior has changed drastically as well, with most consumers turning to social media to do their research on a product/service before purchasing and shopping on social media platforms such as TikTok shop. Research shows that Gen Z, millennials, and Gen X prefer to find their products on social media over any other channels. TikTok’s value proposition is that they are a social media app that functions as a multi-sided platform consisting of content creators, viewers, and
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About Me - Britney Bien

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  Hi everyone! My name is Britney Bien and I am a multi-creative specializing in professional nail services, creative direction, content creation, graphic design, fashion styling, and personal shopping. I am currently majoring in business administration with a minor in marketing. I currently have 2+ years of experience working in fashion through styling, digital content creation for brands/events, creative direction for photoshoots, and luxury personal shopping. I also have 2+ years of experience working as a licensed nail technician here in Oregon.  I wanted to enroll in this course in hopes of learning new marketing techniques to expand my knowledge and apply what I have learned overtime to my own personal brand and businesses, as well as meeting a requirement to fulfill my degree at OSU. I have always had an interest in marketing and advertising and hope to be able to work in fashion marketing / PR after college. My roommate is a marketing major finishing her final term at OSU, and
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